I created Ashford to provide individuals and coders a WordPress theme framework they can trust. I code my themes to be worthy of the WordPress slogan “code is poetry“. I do not focus on eye-candy (I should as I might sell more), but on providing WordPress themes that build lasting properties. I believe these properties can make your organization stronger.
Ashford is different from other premium themes in several ways:
- There is a FREE version of the framework.
- It focuses on features over the pretty.
- It is the only framework that includes mobile.
Features over the pretty
Instead of churning out 1-2 themes a month—that while beautiful do not do new things—Ashford releases always do new things. Getting one or two good looking theme every month is great, but I do not think you need 17 business themes. What you need is a theme you can make your own.
This is why Ashford does not offer subscriptions or clubs.
Ashford offers a growing selection of premium themes that look good, but they are mostly there for inspiration. My focus will be to make Pro to be the best CMS framework available for WordPress. As Ashford releases new features, I apply them to all my themes. No theme gets left behind and I support you in customizing your theme.
Mobile is not plug-in
Mobile should not be a plug-in, it should be integrated into your theme.
While Ashford is still in its mobile infancy, every new release is built starting with the mobile experience. As far as I know, tt is the only framework and WordPress theme that has adopted this point of view. I think mobile is absolutely critical and if your organization executes this year (2011) on mobile, you will leapfrog your competition in growth and engagement metrics.
Regards, Tim Bednar
tim.bednar@gmail.com