I am dogfooding this site on Actuate (a premium theme coming soon). Everything you see here, you can build. I have done nothing else to customize other than use a few plugins (e.g. WP Syntax, Exclude Pages from Navigation, My Page Order, XML Sitemap Feed, Query Posts, Flexi Pages Widget, Download Counter and Askimet). I feel it is important that I use my themes to sell my themes.
Beyond this site, the Pro Demo Site is designed to showcase the wide variety of Pro and Premium features you can use to build your site. It is a working demo site, not overly polished. This is a “working-class” theme without unrealistic demo sites that are impossible for a normal WordPress user to build.
Ashford Pro is a “top ten” framework (aka parent theme) that can be used to create custom child themes allowing online pros and coders the ability to build any type of site (see the showcase). It has a robust set of features (mobile, mega menus, post formats, custom page templates, sliders, slideshows, carousels) to create a site without plugins.
Best for online professionals and coders.
Best for businesses or organizations that want a clearn, open feel to their site.
Best for businesses or organizations that want a bold, uncluttered site where content is featured.
Best for businesses or organizations that use sidebars and footer widgets.
Best for personal sites and blogs that use want to use sidebars and footer widgets.
The free version of Ashford does not have all the features of Pro enabled like: mobile, mega menus, post formats and custom page templates.
Best for people building a personal or hobby web site or blog. Also great if you want to test drive Ashford before you purchase.