Ashford is a CMS framework that enables WordPress to build a web site as well it runs a blog. It is trusted by online pros and coders use to customize, build and grow remarkable web sites. It can build any type of site because it can build any type of page: front, landing, squeeze, slideshow or FAQ. And when you are done, no one will know that it is “just another” WordPress theme.
What is CMS framework?
Many premium theme providers sell niche themes where you can build a specific type of site: real-estate, author, church or photography site. The demos look amazing. But the reality is that many themes are: difficult to setup, hard to operate, impossible to modify, expensive, not upgradable and do not scale.
Ashford is different. It is extends WordPress making it a world-class content management system (CMS). It is as simple as possible to set up, fully customizable and developed to evolve with WordPress.
It is a CMS because:
- It builds web sites not just blogs—so content creation is streamlined
- It enhances the experience of operating a web site—so daily operations are easier
- It eliminates the need of plugins for mobile, SEO, breadcrumbs, pagination—so upgrading is easier
- It unites desktop and mobile content management into a single theme—so workflow is simplified
It is a framework because:
- It is stable and tested by over 20,000 downloads
- It is child-themable
- It is upgrade-able
Because it is a framework, you can customize a stable, secure site without hacks and plugins. Because it is a CMS, a team of non-technical people can run it.
Security through features
There is nothing more catastrophic than a malware hack on your site. Ashford limits that risk by building remarkable features. People who use Ashford find all kinds of interesting ways to use its robust feature-set to build exactly what they require without the need of plugins:
- SEO
- Breadcrumbs
- Pagination
- Drop down or mega menus
- Site or page notices
Since you do not need plugins, you can confidently update WordPress without worrying if your plugin will stop working. This makes your site secure. A secure web site delivers a great experience to your audience and adds value to your brand.
Admin
The following admin features extend WordPress content management tools into every page. It makes content creation simpler and faster so you can share the site operations with other people in your organization. Developers will love this attention to detail as you can confidently hand off a site to a client.
- Access top WordPress productivity links from any page using WP 3.1 Admin Bar
- Add excerpts to pages
- Ashford Pro settings panel
- Browse to the page you want to edit
- See sidebar regions outlined
- Get hints on how to maintain that page
- Follow links to edit content
- Perform other common tasks and get support
Built-in A/B Testing
Ashford Pro has super advanced Google Site Optimizer A/B testing built-in. You can use the power of testing to improve the results of any page on your site. This is an advanced feature, but the return on investment can be huge.