The free version of Ashford does not have all the features of Pro enabled like: mobile, mega menus, post formats and custom page templates. It is best for personal blogs or hobby sites where you want to use WordPress as a CMS. It is also a way to test drive Ashford before you buy Pro.

Info Cost: free

Ashford Pro is a “top ten” framework that can create child themes. It is best for online pros and coders who build a custom sites (showcase). Plus 2 bonus Pro themes included for FREE ($68 value). It is loaded with features--mobile, mega menus, post formats, templates, sliders, carousels, heroes.

Buy Cost: $49

Premium themes have all Pro features (mega menus, mobile, post formats, etc) but are designed to create beautiful ready-made sites. All customization can be done via Theme Options with no knowledge of HTML, PHP, CSS or JavaScript. It is the best choice for online pros and non-coders.

Buy Cost: $34

Ally Premium is best for businesses or organizations that want a bold, uncluttered site where content is featured.

Buy Cost: $34

Ashford eats its own dog food. This site is built using Pro. The showcase sites prove that Ashford can build any type of site.

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