After many months of consideration, I’m going to be releasing a set of “momblogging” child themes for Ashford. After reading this post and considering that my wife has been asking me for a theme, it seems like a great place to start.
Fred at AVC writes about mombloggers,
Momblogging is one of the fastest growing categories in social media. Here is some data I got from a friend who just completed a study on momblogging:
- Mom blogs are growing like wildfire. Moms primarily blog as a “family journal”. Just like every family has a physical home, there is a growing feeling that every family should have a “home page”.
- Mom blogs are incredibly social. They love to link to each other, display each other’s “buttons”, and participate in and hold contests.
- Mom blogs are very visually oriented. They love big bright headers. 4 of the top 6 Mom blogs have a photography theme.
- Mom blogs love to review and giveaway products. If they find a great product, they want to help other moms by sharing this product with them.
- The vast majority of mom blogs use Blogger because it is simple and free. Among the top 50 mom blogs 50% use Blogger and 50% use WordPress.
- The top 50 Mom blogs generate about 30 M Pageviews / month. The real strength of Mom blogs lies in the long tail. There are hundreds of thousands of mom blogs that generate > 10k Pageviews / month.
If you want to see some momblogs, here are some popular ones:
My Charming Kids
dooce
c jane enjoy it
Bring The Rain
The Bloggess
The Pioneer Woman
The first set of child themes will launch July 1, 2009 designed specifically for mombloggers. I will be releasing screen shot previews as I design them, so stay tuned.
I will also be releasing Ashford v0.5 at the same time, if you have suggestions on features to add that mombloggers need and would be usefully more generally, please suggest them.
FYI: There will be 2 new blog template pages released with v0.5 and a guide that will lead you step by step through how to start a momblog. Preview the pro blogger layout (note this is in development).
Find more like this: Themes, Trends , blog, child theme, momblogging, moms
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